Refining Messaging for High-Quality Leads
How we helped Riley, an E-commerce Coach, attract problem-aware prospects and improve conversions through clear offer positioning.
About Riley
Riley is an E-commerce Coach based in Australia. He had recently transitioned into coaching full-time but was struggling with inconsistent leads and unclear messaging.
He reached out for help refining his ad messaging and offer positioning to improve conversions.
The Challenge
Before working with us, Riley faced:
- Inconsistent lead flow
- Unclear messaging that didn't resonate
- Lower conversion rates on offers
- Difficulty attracting the right type of prospect
Refining the Strategy
We focused on clarity and positioning to ensure his message landed with the right audience.
Core Message Clarity
Clarifying his core message and deep-diving into buyer pain points to ensure resonance.
Restructuring Ad Angles
Developing specific angles designed to attract problem-aware prospects ready for a solution.
Improving Offer Clarity
Refining the offer presentation to increase urgency and drive more sign-ups.
The Outcome
After implementing the changes:
"Riley saw a noticeable improvement in lead quality and sales activity within weeks."
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