From Word-of-Mouth to Predictable Growth
How we helped Ville Dishes, a local Nigerian restaurant, achieve 4x monthly revenue in just 40 days by building a data-driven online system.
About Ville Dishes
Ville Dishes is a Nigerian restaurant based in Canada, serving authentic local dishes to Nigerians living abroad. Despite their amazing food and strong delivery system, they were struggling to achieve consistent sales and growth.
Their audience “Nigerians in Canada” loved the food, but the business lacked structure and an online system to reach and convert more customers.
The Challenge
Before working with ThriveForge, Ville Dishes had:
- Poor online presence and no ad strategy
- Inconsistent sales and low returning customers
- A marketing system that was spending more than it earned
- Relied only on word of mouth and were scared of taking risks
Our Strategy & Action Plan
We began with a full audit to identify gaps, then rebuilt their marketing foundation from the ground up.
Sales Funnel
Rebuilt and optimized to turn traffic into paying clients.
Ad Copy & Creative
Wrote high-converting ad and email copy that spoke directly to Nigerians in Canada.
Targeted Ads
Launched data-driven campaigns on Instagram and Facebook targeting their ideal audience.
Follow-Up System
Implemented follow-ups through email, Instagram DMs, and Facebook messages to nurture leads.
Brand Positioning
Rebranded their Instagram page, refined messaging, visuals, and crafted irresistible offers.
Visual Execution
We ditched generic stock photos for authentic, high-converting creatives and built a robust sales engine.
High-Converting Ad Creatives
We crafted distinct ad angles: Problem/Solution for tired professionals, Seasonal Offers for urgency, and Visceral "Food Porn" to trigger immediate cravings.
villedishes
Calgary, Canada
Stress-Free Dinner
Ad Creative 1
Too tired to cook after work? 😩
Between your job, family, and business, the kitchen shouldn’t feel like a full-time job. That’s why Ville Dishes is here, to take the stress off your plate.
🍲 Freshly prepared, authentic Nigerian meals.
👨👩👧 Perfect for personal or family enjoyment.
✅ No stress. No wasted time. Just good food, ready when you need it.
Let us handle the cooking so you can focus on what matters most.
villedishes
Christmas 2024
Holiday Feast Collection
Ad Creative 2
This holiday, stop stressing about cooking for everyone.
Ville Dishes has done the planning, the cooking, and the portions... all you need to do is eat.
From rich Jollof to Efo Riro, finger foods, proteins, drinks, and desserts... our Holiday Feast Collections are made for real celebration.
Whether it's a small gathering or a full family feast, there's a box for you.
⚠️ Limited slots available
📆 Order closes December 20th
📦 Pickup / Delivery: December 24th
👉 Swipe to choose your feast
villedishes
Taste of Home
⚠️ WARNING: HOT
Ad Creative 3
🔥 WARNING: This post may cause sudden hunger 😮🔥🍲
That moment when the pot is on fire, the aroma fills the room, and you already know the food will hit DIFFERENT 🤤
This is not just food.
This is home, cooked properly... rich jollof, thick egusi, solid swallows - made fresh for Nigerians & Africans in Canada 🇨🇦
Swipe ➡️ choose your meal ➡️ order fast.
Because when it's gone… it's gone ⏳
👉 DM “ORDER” or tap the link in bio NOW
The Sales Ecosystem
We didn't just run ads; we built a complete system. From traffic acquisition to retention, every step was mapped out to maximize Customer Lifetime Value (LTV).
The Results
In just 40 days (10 days research + 30 days execution):
"They wanted to grow beyond word-of-mouth... and we delivered."
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